Everyone thinks they know how to do email. But, do they? Most people are just adding people and customers to their list, and then sending out an email once in a while. Sounds simple enough, right? Well, not really.
Email marketing done incorrectly can actually result in reaching less of your desired customers. The ISPs who run everyones email are very strict about the rules of email, and will blacklist people who they believe are sending SPAM. Once you are blacklisted, your emails will be blocked and they will not reach your intended recipients. Be smart.
Smart email marketing involves having an email opt-in process, which verifies the account. Strategic email marketing also means having a segmented email list, so that you can send relevant, personal communication to the right people on your list. It also means analyzing your business and your market, to determine at what frequency and with what cadence your email campaigns should be going out.
Email marketing is a fine art. It’s critical to make sure that you send relevant, regular email campaigns to your customer base. Many people believe they should blast their list, but often many customers don’t want to see the same information. That is where analyzing your list and segmenting your database comes in. We can help you send personalized, relevant email campaigns that not only reach your audience, improve your list interaction, but also decrease your unsubscribes with each send.
Email services we offer include the following:
- List analysis
- Segmentation
- Campaign management
At Momma Marketing, we can help you develop a strategic email marketing plan and campaign schedule that works for your business and customers. Contact us to get started!